There’s a chapter in the book called, “Kick-Start Your Brain.” In it, Gallo explains that what scientists have found is that great innovators practice what’s called “association”. They look outside their industry for ideas they can apply within their organization. Steve Jobs has been doing that his whole life.
Here are two examples:
1) Gallo says Jobs’ inspiration for not having a designated cashier in the Apple Store, came from the Four Seasons hotel chain, which has a concierge;
2) When Jobs and Steve Wozniak were creating the Apple 2 computer, which became one of best selling personal computers of its time, Jobs wanted a computer people would have in their homes. But instead of looking at his competitors, he walked through the kitchen appliance isle at Macy’s for inspiration.
In that same chapter, scientists explain to Gallo that another key to kick-starting your brain and get those creative juices flowing is to try new and novel experiences that push you outside your comfort zone and push your interests.