While most people like to plunge into the rough and tumble of cat-calling and invective of happenstance events such as movies with food themes that contain socio-political commentaries, I find it more useful to examine our key political players for structure and process.
The 3 major components of the BN are facing a spot of bother.
They each have bloated memberships.
I use the word "bloated" most deliberately because, I dare say, two-thirds of their membership are filled with passive "hangers-on" who became members in the hope of material gain.
I have experienced several times, a situation where prior to meetings with certain MCA Ministers, I was asked whether I was a party member.
Such a question typifies the 3 major BN component parties.
This is based on the paradigm established in the 1980s when BN's hegemony writ large and the patronage game was all the rage.
It is likely that in that era (which may have ended in March 2008), the leadership perception was that a large membership base will guarantee a large base of human capital that can be tapped whenever required.
The question that should rightly haunt BN leaders is, what happened to the millions of members in March 2008?
Malaysia has changed from the times when it was important for political parties to enter into business directly to institutionalise the warchest to fight all future political battles. Such a move is now questioned by all and sundry - from the rarefied air of the corporate suites of GLCs to the warungs.
Malaysia's population has become better educated and, some say, wealthier. And, there is also that Pandora's Box that will never ever close again, the Internet and social media.
Troglodytes in the BN ranks, particularly those in charge of multimedia, see the Internet and social media as a threat. They constantly attack the medium with appalling results. For, the Internet and social media behaves exactly like the mythical Hydra.
So, what to do?
I will provide a simple example that will address both the issue of bloated memberships (and, therefore, the need to downsize) and the strategy to engage the Internet and social media.
Just study the wildly successful Obama Presidential Campaign of 2008. That's the key.
The other is, to slowly pare down the bloated "inventory" that are the passive memberships.
The third key takeaway should be to discard the treasure chest - yes, discard it by making earnest and sincere gifts of these valuable assets, such as controlling stakes in publicly-listed companies - and makes gifts of them to established and credible non-profit and charitable institutions - give it back to the people, so to speak.
Then and, I believe, only then, can the BN components re-engage the body politic with positive outcomes.
The key is how to engender the spirit of volunteerism in the mass of voters.
There are many, many, many examples of political parties with small membership bases that attract throngs of volunteers in the run-up to each political election - usually young voters - who are attracted to and, buys into the platform and manifesto of the political party in question.
The irony is that it is difficult for BN to find volunteers because everyone called upon by the BN expects to be paid. That used to be a good thing. Post-Match 2008, it's become a shitty situation.
A volunteer internalises the choice to support you. They are invested in you and your cause.
Paid party hacks and their fellow travellers have no heart because they're only in it for the money.
If BN components cannot see the difference, then, they're cooked.
This is a tough and stark choice.