Sometimes I come across something which is thrilling and scary at the same time. The Newsweek piece, A Trillion Points of Data is one such article.
It describes the innovation insight that taps into our usage of mobile telephony as a means of tracking human behaviour.
Our absolute dependence on mobile phones has led our mobile phones to betray aspects of our privacy; they have become the running dogs of celcos who will make money from this piece of data stream.
At this point, it isn't serious because via our mobile phones we are little red dots of data stream that broadcasts our movements and, therefore, our behaviourial patterns. Even before GPS technology was available in phones we were already aware that law enforcement officials can actually use mobile phone cells to create a vector on our location.
But, this data mining of mobile telephone technology has taken things to the next level.
We have become little red dots whose movements are processed into analytical data that describes individual, communal and societal behaviourial trends and patterns.
This presents a gold mine of data for social scientists and, marketers...and, Big Brother?
As I said, it is exciting as it is scary.